110 years ago, Japan affected the price of Pilsner Urquell
In South Korea, the prices of Pilsner Urquell and Kozel, among others, have dropped significantly. It happened because Japanese-owned brewers wanted to regain the Korean market after Japanese beer exports collapsed due to a South Korean boycott campaign.
South Korea’s largest export market for Japanese beer has plummeted. While the sales collapsed as South Korea has called for a boycott of Japanese goods, after Tokyo no longer compensates South Korea for forced labor during the 1910-1945 occupation.
Japan’s brutal colonial construction in the early 20th century still breeds a lot of tension in the Far East. This is now also affecting Asahi’s sales, as a lot of Japanese beer giant’s products are available in South Korea. The “No Japan” campaign has significantly reduced the company’s Korean sales, writes Inside.beer.
The Pilsner Urquell is currently advertising promotions and promotions in major Korean liquor stores to stop the process.